Even if your company does not have a Facebook page or Twitter account does not mean it has no reputation online. Quite the opposite. Up to 80% of the conversations in the social networks talk about our customer experiences, B2C or even B2B. This means that the control of the market escapes from out of the hands of many companies. The influence of the social networks allows the consumer to make an informed and objective evaluation of all the suppliers, without leaving from their computer.
It's important then for all companies:
- To listen what they are saying about your brand in all the forums of the Internet, not only in Twitter.
- To maintain the good image of your brand.
- To watch not only your brand, but also those of the competition.
- To control your presence in the Web
- To have an instrument of market research to support activities of marketing, sales and customer service.
You can try our partner Impulsa2's recommended Social ORM if you are in Spain by completing this form on their website by clicking here