Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The higher on the page and the more frequently a site appears in the search results list (SERP) for relevant keywords, the more visitors it will receive from the search engines.
At GWT, we consider SEO as a vital process to attract qualified visitors to its own website. SEO activity should be approached continuously and not as one-off project, expecting the first results both in visits and in rankings after 3-6 months, depending on the competitive environment.
SEO requires a project management approach, based on several phases such as research, strategic planning, execution and a permanent monitoring phase, which will provide the necessary feedback to continuously optimize the results.
GWT SEO strategies and action plans are defined considering:
- How search engines work in order to index and rank pages for sets of users queries (onpage content and technical factors, link popularity, authority and Influence in Social Media)
- Which keywords people use to search for a specific product/service (keyword research)
- Competitive environment for each set of targeted keywords, which will define the complexity and length of each SEO project (competitive intelligence)