At GWT we recommend a mix of strategic solutions to advertise on the Web, which main options are:

Multilingual Pay Per Click (PPC)

PPC is an Internet advertising model used on search engines, advertising networks, and content sites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Multilingual E-mail Marketing (DEM)

E-mail marketing (also known as DEM, direct e-mail marketing) is a form of direct marketing which uses e-mail to communicate with and engage its target audience. DEM is usually used to:

• sending e-mails with the purpose of enhancing the relationship with its current or previous customers, to encourage customer loyalty and repeat business.
• sending e-mails with the purpose of acquiring new customers

An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

Multilingual Display Advertising

Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements.

Display advertising on the Internet is widely used for branding purposes. This is why metrics like interaction time are becoming more relevant. However, this is changing as display advertising is becoming much more targeted to users, much like search engine ads are extremely relevant to what users are looking for. Banner ads can be more and more targeted to internet browsers in many different ways in order to reach the advertiser’s most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.

Multilingual Classifieds Advertising

As the online classified advertising sector develops, there is an increasing emphasis toward specialization. Vertical markets for classifieds are developing quickly along with the general marketplace for classifieds websites. Like search engines, classified websites are often specialized, with sites providing advertising platforms for niche markets of buyers of sellers.